I received a mailer from North American Power in December 2012 for 7.99 cents/kwh. It sounded too good to be true so I kept digging to find out the real story.
And it took me a good long while to find that they were indeed very, very sneaky about this. First, the only place I found the "fine print" that explained the story was burried deep on their enrollment page. There's a ton of fine print at the bottom - this is NOT where you should look. On the second enrollment page (as you click through to enroll), there is again a ton of fine print.
This second fine print looks very similar to the first except that now, burried deep and if you look carefully, there's an URL. They probably assumed that if you read the fine print on the first page, then you'd likely skip the similar text on the second page. Click the URL and only then do you start to learn that the rate is a short promotion and that the actual variable rate is more than the PSE&G rate. They don' say it explicitly - they leave it to you to sort out the data and put the pieces together.
Like I said, very very sneaky. They really should be sued for deception.
DO NOT USE THIS COMPANY. I did my research - this is my public service to ensure you do too and don't get scammed by this company like others.
Review about: North American Power Electricity Supply.